Zero Up™

Learn how to launch your own profitable e-Commerce business from the ground up using Fred Lam’s proven 5-Step System. Even if you have no prior experience or knowledge, Zero Up™’s complete training and automation tool can help you get started from building your store to driving you first sale and every aspect in between. Get the exact tips and scaling up strategies to establish your own successful e-Commerce brand!


75 Videos | 45:27:41

  • 1.1: Niche Selection
  • 1.2: Business Creation
  • 1.3: Purchasing Domain
  • 1.4: Branding Your Store
  • 1.5: Creating Your Shopify Store
  • 1.6: Site Wizard
  • 1.7: Using Another Shopify Theme
  • 1.8: Setting Up Payments
  • 1.9: Setting Up Shipping Table
  • 1.10: Porting Domain
  • 1.11: Setting Up Email Address
  • 1.12: Final Steps

  • 2.1: What Is Inventory Arbitrage?
  • 2.2: The Golden Marketplace
  • 2.3: Spying On Top Sellers
  • 2.4: Increasing Perceived Value
  • 2.5: The Pricing Formula
  • 2.6: Crafting A Great Product
  • 2.7: Golden Product Hacks

  • 3.1: Email Integration
  • 3.2: The Autoresponder Sequence
  • 3.3: The App Store
  • 3.4: App: Conversio
  • 3.5: App: Sales Pop
  • 3.6: App: Abandonment Protector Plus
  • 3.7: App: The Shipping Dual
  • 3.8: App: Hurrify
  • 3.9: App: Wheelio
  • 3.10: App: Checkout Countdown Timer

  • 4.1: Crafting Your Sales Funnel
  • 4.2: Using The Funnel Building
  • 4.3: Using Funnel Building Version 2
  • 4:4: Profit Multiplier
  • 4.5: The Art of Copywriting
  • 4.6: Mastering The AOV

  • 5.1: Setting Up Your Facebook Page
  • 5.2: Getting Your Business Manager Account
  • 5.3: Installing Facebook Pixel
  • 5.4: Finding Your Target Audience
  • 5.5: Different Types Of Targeting
  • 5.6: Types Of Ads
  • 5.7: Setting Up Facebook Ads
  • 5.8: Tripwires
  • 5.9: The Bait Method
  • 5.10: Content Marketing
  • 5.11: Demo Ads
  • 5.12: Skimming The Market
  • 5.13: Ninja Tactics To Using Ad IDeas
  • 5.14: Analyzing Your Facebook Ads
  • 5.15: Scaling With Facebook Ads
  • 5.16: Custom Audiences
  • 5.17: Dealing With Account Suspension
  • 5.18: 3x3 Ad Formula
  • 5.19: Chasing The Market
  • 5.20: Thumb-Stopping Ads
  • 5.21: Dark Posts & Social Proof Process

  • 6.1: Order & Fulfillment Management
  • 6.2: The Daily Routine
  • 6.3: Common Customer Service Issues
  • 6.4: Winning Chargebacks
  • 6.5: The Financial Keeper
  • 6.6: Statistical Analysis
  • 6.7: Create Advocates With Social Presence
  • 6.8: Profit Backend - Email Strategies
  • 6.9: Advanced: Split-Testing Landing Pages



  • Bonus #1: Zero Up™ Masters Program
    Watch over Fred’s shoulders as he breaks down his proven 5-step system into 7 comprehensive training modules that will help you launch a foolproof and profitable e-Commerce business starting from zero knowledge and experience. Learn as Fred hands over the EXACT blueprint he used to build and scale his several multimillion-dollar businesses!
  • Bonus #2: The Product Vault
    No matter what niche you’re in, we have selected high-converting products that you can instantly add to your Shopify store with our Zero Up™ Lab software. In addition, get access to step-by-step training on how to create and sell unique jewelry for your niche and literally print them on demand with Zero Up™ Jewels!
  • Bonus #3: Traffic Genius: Blueprint To Attracting Buyers
    Become a traffic expert with Fred! Learn step-by-step on how to get targeted traffic from Facebook, Bing, Google and more for just pennies on the dollar. Discover the proven optimization strategies to scale your business!
  • Bonus #4: Starting From Zero Bootcamp
    The best way to learn is by asking questions. This is why we have weekly Q&A sessions, where you can ask Fred anything about your business LIVE. He will also act as your personal consultant to review your business and make sure you’re on track! Not only that, get access to our private Facebook community where you can interact with other fellow members to learn and succeed together!
  • Bonus #5: The Concierge Program
    If you follow the 5-step system to the T, there is hardly any way you cannot get your business to work. However, we want to eliminate any risks, hesitations, and doubts that you may have about our program or even yourself by offering a helping hand. If within 60 days of launching your business and you couldn’t make a SINGLE sale, we will personally review your business and provide you with recommendations to make your 1st sale online!
  • Added Bonus: Zero Up™ Network
    Diversify your product offerings to include print-on-demand custom apparels, mugs, bags, and even jewelry all inside our Zero Up™ Network. Get access to our trusted manufacturers in the United States to create amazing products that fit your niche. Not only that, you’ll also have access to our creative library with over 1,000 designs that you can use right away without any design skills necessary! We have got you covered!


Fred Lam
Fred Lam
iPro Academy Founder

Fred started his working life over 13 years ago as a dishwasher. Knowing he wanted more from life, Fred began venturing into the online business world and shortly became a reputable media buyer in the industry. Today, Fred is the CEO of several multimillion-dollar businesses with the mission to empower individuals with simple education and digital automation. Fred has coached thousands of students around the world and continues to share his knowledge inside iPro Academy.


Yes! Zero Up™ includes step-by-step training and automation tool for anyone who is serious about launching their own eCommerce dropshipping business to get started from the ground up. Upon joining, you’ll get full access to all the training so you can learn at your own pace and in the comfort of your own home. However, here’s a disclaimer: if you think that this is some kind of get rich-quick scheme, this program is definitely not for you. Building your own online store and having your own brand does require time, effort, and even investment. If you don’t think you can commit and be coachable, then this program may not be suitable for you.

Aside from the upfront investment for the Zero Up™ program, you will incur other costs including: website domain, Shopify subscription, outsourcing work such as logo designs, and of course advertising budget to drive traffic to your online store. However, one of the best things of starting a dropshipping business is the small initial capital. While the amount varies depending on your needs, you can get your online store up and running for as low as $100 USD. It is also important to note that starting a dropshipping eCommerce business is significantly less expensive than starting a traditional eCommerce business because you do not need to buy inventory in bulk or worry about delivery. Given its low risk and minimal upfront investment, it is still one of the best ways to start an online store!

Yes! You can use Zero Up™ to run your dropshipping eCommerce store from any country. Since it is a dropshipping business model, the geographic location is really irrelevant because your supplier will take care of inventory and delivery for you. You literally just need to be in a place where there’s Internet!

At this moment, Zero Up™’s automation tool is only integrated with Shopify and AliExpress. This means you’ll need a Shopify store and dropship from AliExpress to fully benefit with Zero Up™. This includes automated order processing and fulfillment, importing products from AliExpress to your Shopify store, up to 6.9% cashback on your orders processed with Zero Up™ and more.

The answer is simple. If you are already looking for the refund policy, then we encourage you NOT to join Zero Up™ because you’re already in the mindset to give up before you even start. Zero Up™ is designed to help anyone, even those with little to no prior technical skills or experience to build their own eCommerce business. With step-by-step training, weekly live coaching and a complete automation tool, you’re literally being handed an entire business in a box so there’s simply no excuse. However, there is a 3-day cancellation policy in place. If you think that Zero Up™ is not for you, you have up to 3 business days from the purchase date to cancel your membership and get a full refund. For cancellation request, please email

We have two payment options for Zero Up™: a one-time payment of $1,497 USD or three-monthly payments of $597 USD. If you can’t afford neither payment options, I think you would agree that you need this program more than anyone. Instead of thinking “I can’t afford this”, replace it with “How can I afford this?”.

You need to get creative and think of how you can find the money. There’s PayPal financing, credit cards, loans, parents, friends, family, you name it. Don’t just use that excuse, get creative and start thinking of ways that you can make this work. With the payment plan we offer you can get started today for just $597 USD. That’s all the money you need to get started right now, today.

This depends on how fast you are able to go through the program, how fast you take action and apply what you’ve learned into your business, and also the business approach you are going to take. Some people may see results as quickly as the first week of implementing, and others may take a longer time.

Purchase Zero Up™

One Time Payment

$1497 USD

One (1) time payment of $1497 USD.

Three Time Payment

$597 USD

Three (3) monthly payments of $597 USD per month for 3 months.

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