How Would You Like Us To Hold You By Your Hands To Launch Your First (Or Next) eCommerce Store That’s Capable Of Generating 6 Figures & Beyond?


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Enroll Into eCom Challenge

I Want DAILY Training, LIVE Coaching & Accountability From Day 1 To 21

Here’s How Our Results-Driven 21 Day eCom Challenge Works...

The challenge cost to join. It’s designed to get you up and running with a bullet-proof eCommerce store and help you get results in just 21 days.

Our 21-Day eCom Challenge can easily be offered for $1,997. After all, there are rarely any eCommerce training that has a track record of over $46 Million in student results. This proves that our training work and it’s definitely replicable!

And right now, you only need to invest $997 to get our help to build your eCommerce business that has the potential to start generating sales online!

Here’s the truth…

This is NOT a course and it’ll be unlike anything you’ve ever experienced with other online courses you’ve invested.

I’ve taken the 3 common-denominators to eCommerce success and have broken it down into 3 phases with bite-sized, actionable video missions that are released to you each day for the next 21 days.

Each phase is one full week of hands-on training to help you master each of the common-denominators that is crucial for your eCommerce success.

Phase #1: Quickly Find Winning Products To Sell

The core of an eCommerce business is to sell physical products that you don’t own and can easily dropship...

But the reality is, you have to pick the RIGHT products. There is a simple but specific formula you have to follow. There’s a science behind it!

Well, in this 21-Day challenge, me and my team will personally help you pick the BEST product. Imagine, we’re only asking you to put down (to show us you’re committed) and we’ll even help you pick your winning products!

So, Phase #1:

  • Formula handed to you for picking products…
  • We help you get your first few winning products…
  • FULL training on how to do this YOURSELF for the rest of your life...

Phase #2: Rapid Monetization & Bullet-Proof Store Launch

Majority of eCommerce businesses are all built on Shopify - that’s the platform that my students and I all use.

However, just Shopify alone is not enough. Actually, Shopify alone is the kiss of death. This is a big reason why most fail. You need to know the BELLS & Secret Whistles of setting up the store correctly and profitably.

So in this phase, I’ll reveal all my top secrets on just how to setup an amazing store that is ready to profit from Day #1. We’ll reveal things that most gurus won’t tell you in there $1,997 courses!

So, Phase #2:

  • Which apps and tools to add for MORE money from the store…
  • How to launch your store in less than an HOUR…
  • The best templates that create sales right away!

Phase #3: Data-Driven, Winning & Scaling Facebook Ads

Facebook ads have become the godfather of advertising for eCommerce businesses.

In fact, Facebook ads are designed to help eCommerce business thrive. However, it is also the #1 reason why people fail with eCommerce.

In honesty, Facebook ads are SIMPLE & EASY.

There’s a specific setup process in place that we’re going to reveal to you that you can copy. But even if you have the specific setup process handy, you’ll most likely fail because the real goldmine with Facebook Ads is data.

On our third week of our challenge, our objective is to turn you into a Facebook Expert for eCommerce. Not only are you going to learn how to setup Facebook Ads like a pro, you’re going to learn exactly how to turn your Facebook Data into profit!

So, Phase #3:

  • Exactly how to launch WINNING ads on Facebook - fast...
  • The #1 way to review your data and SCALE ads…
  • How to avoid falling into known pitfalls of Facebook advertising...

If you complete all your video missions, in 21 days or LESS, you will have your bullet-proof eCommerce store LIVE and may even start generating sales!

In fact, to GUARANTEE your results, we’re throwing in a BIG bonus…

ALL 21-Day Challenge Students Get a FREE LIVE Accountability Coaching Call To Help You Complete Each Video Mission…

This is an enormous bonus and it means that you have access to ME helping you through this entire process. Ask yourself…

Do you really want to miss this?

Do YOU Accept The Challenge?

Enroll Into eCom Challenge

I Want DAILY Training, LIVE Coaching & Accountability From Day 1 To 21
Shopify Education Partner Badge

The ONLY Shopify-Approved eCom Challenge

Do a simple search and you’ll find dozens of eCommerce trainings out there but did you know that our 21-day eCom Challenge is one of the few trainings that has received Shopify’s stamp of approval?

This means Shopfiy has thoroughly reviewed everything inside our 21-day eCom Challenge to ensure its quality and accuracy. You can be rest assured that our eCom Challenge is designed to get you results FAST and help you grow your business by generating sales in record time!

We are an official Shopify Education Partner, check it out here.

Let Me Share With You EXACTLY What You Get In Detail When You Join Our Challenge Today!

21-Day eCommerce Challenge ($3,897)

Each day in the next 21 days, you will receive a video mission directly from Fred Lam.

Inside each video mission you have a task to complete based on our easy-to-follow and watch-over-our-shoulder training. These tasks are designed to master each phase of building your bullet-proof eCommerce store that’s capable of generating sales online.

Daily Live Coaching From Our 7-Figure Coach - Ryan Shin ($6,997)

We want you to have no questions left unanswered to complete your tasks that are assigned to you each day inside your video mission.

To guarantee your accomplishment and success, you will get hand-holding guidance from our 7-Figure Coach, Ryan Shin who has successfully built multiple 6-figure businesses. He’s even a mentee of Fred Lam.

eCom Challenge Workbook ($497)

Along with your video missions each day, you will receive a digital copy of a worksheet that’s corresponding to the trainings you’ve received.

This worksheet will consist of additional tips, resources and even checklists to help you accomplish each day’s tasks with ease. When you combine all your worksheets given to you each day, you will have a full workbook that you can use and follow for every new eCommerce business you create in the future!

Winning Product Checklist ($97)

Products are the core of any eCommerce businesses!

With our Winning Product Checklist you will be given a complete breakdown on what it takes to truly become a winning product that has the potential to scale up your business.

Simply follow this checklist to ensure that your product has a limitless potential and without wasting time and money to test it yourself.

Facebook Ads Formula Workbook ($309)

Facebook ads play a significant role and is truly one of the keys to success with your eCommerce store.

We want you to be properly armed and be given all the resources you’d need to master Facebook ads for your business. This is where our Facebook Ads Formula Workbook comes in handy.

In it, you will have templates, examples, diagrams that will help you create and analyze your Facebook Ads like a pro even if you never create a Facebook ad ever in your life.

Graduation Masterclass ($197)

Once all your tasks are completed in all 21 days of your video missions, you will be invited to a private Graduation Masterclass to show you how you can continue to grow your bullet-proof eCommerce store and scale it to the moon!

Enroll Into eCom Challenge

I Want DAILY Training, LIVE Coaching & Accountability From Day 1 To 21

As If That’s Not Enough There Are Even Prizes To Be Won

When you join our challenge today - You’re going to be 1 step closer to completing your mission to having your bullet-proof eCommerce store online. Not only will you potentially start generating sales, you will also have a chance to win some epic prizes!

Details will be given when your challenge starts and after you join today!

7-Day Done-With-You Facebook Ads ($5,000)

Get 7 Days With Both Fred Lam & Ryan Shin To Create, Optimize And Analyze Your eCommerce Business & Facebook Ads!

30 Minutes Consultation ($2,500)

Receive A 30 Minute Private Consultation From Fred Lam To Talk About Anything You Want And Even Craft Your 7-Figure Game Plan

Zero Up™ Software ($1,500)

Get Lifetime Access To Zero Up™ Software. A Proprietary Technology That Automates Your eCommerce Store And Increase Your Sales!

The Time Is Of Essence

Our Challenge Is Starting Soon & No One Can Enter Late...

Our 21-Day eCom Challenge will be starting soon.

If you’re reading this, it means that the challenge is still open for registration, but it will be closing down soon.

And if you're wondering -... well, can't I just take the next challenge?

Well, the truth is - I don’t have an answer for that...

I'm not sure if or when the next challenge will be…

That said - you need to make a decision now as there’s a huge chance you may never be able to join this challenger - ever again!

After all - it’s only an investment of !

I’ve been called crazy for offering this at such a ridiculously low price!

So, What’s The Catch?

I know you are skeptical and you may be thinking, what “evil” motive I have.

First of all - you need to understand that I lose money doing this.

I have to pay for my coaches and my support team to facilitate this challenge. In fact, getting you on this page costs me money.

It may be an affiliate that I have to pay a commission to or you’ve seen my ads on Facebook or Youtube that cost me an arm and a leg to get you here.

So - what is my “evil” plan and what’s the catch?

It’s simple.

There are 3 reasons why I’m doing this.

Reason #1: I want to start a relationship with YOU!
Reason #2: I want you to get results so you can record me a video testimonial.
Reason #3: After you get results - I want you to invest into my advanced programs or even mastermind in the future.

That’s it! These are my 3 “evil” motive for doing this.

And now, it’s up to you if you are truly ready to accept our challenge we’ve given you!

However, Our Challenge Is Not For Everyone Do You Really QUALIFY?

If you are just to just watch your video trainings from Fred every day and thank him for the training but do nothing with it - that’s up to you.

However, if you are driven to succeed, then… I’m going to be brutally honest with you!

There will be homework.

You may feel overwhelmed.

You might be frustrated throughout the process.

After all - you ARE creating a REAL business. We do ask you to commit 110% into your business.

We keep our trainings as simple as possible and avoid any unnecessary technical side of running your online business.

We even have a daily LIVE coaching call with our 7-Figure Coach, Ryan Shin, to ensure you are able to complete your tasks with ease and have no questions left unanswered.

But if you commit the next 21 days to PUSH yourself and roll up your sleeves, then by the end of our eCom challenge, you will be guaranteed to have your bullet-proof ecommerce business LIVE that’s capable to start generating sales online.

You may even start having sales roll in even if you never made a penny online!

So - if you are 110% committed, then I invite you to join the challenge today!

As a Shopify Education Partner, we are proud to announce that eCom Challenge is an approved course by Shopify.

Enroll Into eCom Challenge

I Want DAILY Training, LIVE Coaching & Accountability From Day 1 To 21

Student Results And What Students Say...


YES! As long as you have access to a computer with an Internet connection, you can go through the 21-day challenge and build your eCommerce store anywhere!

We highly encourage you to join the daily live coaching sessions so that our 7-Figure Coach, Ryan Shin can help answer any questions that you may have while going through the challenge. However, if you really need to miss it, the replay will be uploaded in the member’s area!

If we tell you no, that’s a lie. Just like any other business models, you will need a small amount of further investment to get started. Firstly, you will need to sign up for a Shopify account (link to: if you don’t already have one. This is what you can use to build your eCommerce store. You will also need to purchase a website domain, however you can easily get one for less than $10. There are other costs such as email management platforms and outsourcing work just as getting a logo designed. The other investment you will need to make is running ads. You can start with $20 a day or as aggressive as $100 a day, it really depends what you are comfortable with and how you want to build your business. The good thing is you have full control of your ad spend.

If you’re already looking for the cancellation policy, then we encourage you NOT to join the 21-Day eCom Challenge. We are not trying to be offensive in any way as we would love you to join but if you’re already in the mindset to quit then you will not succeed. Surely, you can build an eCom business all by yourself but it will be much faster when you have the step-by-step training and coaching along the way. That said, there is a 3-day cancellation policy if you change your mind.

We have seen students getting results by the end of the 21-day eCommerce Challenge. The important part is that you follow the training each day, take action and apply what you’ve learned into your business. The daily live coaching call will keep you accountable and make sure that you’re doing everything to complete the challenge!


Fred Lam
Fred Lam
iPro Academy Founder

Fred started his working life over 13 years ago as a dishwasher. Knowing he wanted more from life, Fred began venturing into the online business world and shortly became a reputable media buyer in the industry. Today, Fred is the CEO of several multimillion-dollar businesses with the mission to empower individuals with simple education and digital automation. Fred has coached thousands of students around the world and continues to share his knowledge inside iPro Academy.

Ryan Shin
Ryan Shin
eCommerce Coach

Ryan Shin is an eCommerce Coach and a multi 6-figure Shopify store owner. Ryan started his entrepreneurship journey in 2017. He generated more than $500,000 in sales and coached students all over the world to replicate his success.

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Disclaimer: Results may not be typical nor expected for every person. All information provided on this website is based on best practices and for educational-purposes only.

Testimonial Disclaimer: Every testimonial on this website is from a real client who used our products. No one was paid for a testimonial or endorsement. Individual results may vary, and these testimonials are not claimed to represent typical results. Although testimonials are from real people, they may not reflect the typical person’s experience, and are not intended to represent a policy that anyone will achieve the same or similar results.